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Items where Author is "Shukla, P"

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Number of items: 9.

Article

Shukla, P and Drennan, J (2018) 'Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities.' Information and Management. - - -. ISSN 0378-7206

Khalifa, D and Shukla, P (2017) 'Me, my brand and I: Consumer responses to luxury brand rejection.' Journal of Business Research, 81. 156 - 162. ISSN 0148-2963

Singh, J and Shukla, P and Kalafatis, SP (2017) 'IT usage for enhancing trade show performance: evidence from the aviation services.' Journal of Business and Industrial Marketing, 32 (3). 398 - 408. ISSN 0885-8624

Cakici, NM and Shukla, P (2017) 'Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge.' International Marketing Review, 34 (3). 354 - 376. ISSN 0265-1335

Wood, M and Shukla, P (2016) 'Weight bias, health consciousness and behavioral actions (activities).' Eating Behaviors, 23. 200 - 205. ISSN 1471-0153

Shukla, P and Banerjee, M and Singh, J (2016) 'Customer commitment to luxury brands: Antecedents and consequences.' Journal of Business Research, 69 (1). 323 - 331. ISSN 0148-2963

Shukla, P and Singh, J and Banerjee, M (2015) 'They are not all same: variations in Asian consumers’ value perceptions of luxury brands.' Marketing Letters, 26 (3). 265 - 278. ISSN 0923-0645

Shukla, P and Banerjee, M (2014) 'The direct and interactive effects of store-level promotions on impulse purchase: Moderating impact of category familiarity and normative influences.' Journal of Consumer Behaviour, 13 (4). 242 - 250. ISSN 1472-0817

Shukla, P (2014) 'The impact of organizational efforts on consumer concerns in an online context.' Information and Management, 51 (1). 113 - 119. ISSN 0378-7206

This list was generated on Fri Mar 22 22:07:54 2019 GMT.