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Items where Author is "Shukla, P"

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Number of items: 4.

Article

Shukla, P and Drennan, J (2018) 'Interactive effects of individual- and group-level variables on virtual purchase behavior in online communities.' Information and Management, 55 (5). ---. ISSN 0378-7206

Khalifa, D and Shukla, P (2017) 'Me, my brand and I: Consumer responses to luxury brand rejection.' Journal of Business Research, 81. pp. 156-162. ISSN 0148-2963

Cakici, NM and Shukla, P (2017) 'Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge.' International Marketing Review, 34 (3). pp. 354-376. ISSN 0265-1335

Singh, J and Shukla, P and Kalafatis, SP (2017) 'IT usage for enhancing trade show performance: evidence from the aviation services.' Journal of Business and Industrial Marketing, 32 (3). pp. 398-408. ISSN 0885-8624

This list was generated on Thu Jun 30 20:13:07 2022 BST.