Items where Author is "Singh, Jaywant"
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Shukla, Paurav and Banerjee, Madhumita and Singh, Jaywant (2016) 'Customer commitment to luxury brands: Antecedents and consequences.' Journal of Business Research, 69 (1). pp. 323-331. ISSN 0148-2963
Shukla, Paurav and Singh, Jaywant and Banerjee, Madhumita (2015) 'They are not all same: variations in Asian consumers’ value perceptions of luxury brands.' Marketing Letters, 26 (3). pp. 265-278. ISSN 0923-0645