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Items where Author is "Yamin, Mo"

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Poulis, Konstantinos and Poulis, Efthimios and Yamin, Mo (2013) 'Multicultural markets and acculturation: implications for service firms.' Journal of Services Marketing, 27 (7). pp. 515-525. ISSN 0887-6045

Poulis, Konstantinos and Yamin, Mo and Poulis, Efthimios (2012) 'Domestic firms competing with multinational enterprises: The relevance of resource-accessing alliance formations.' International Business Review, 21 (4). pp. 588-601. ISSN 0969-5931

Book Section

Poulis, Konstantinos and Yamin, Mo (2009) 'Tourism as a leverage of internationalization for consumer goods firms: A case study approach.' In: Sinkovics, Rudolf R and Ghauri, Pervez N, (eds.) New Challenges to International Marketing. Advances in International Marketing (20). Emerald, pp. 69-85. ISBN 9781848554689

This list was generated on Sun Aug 7 16:56:21 2022 BST.