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The Entry of Multinational Companies to the Base of the Pyramid

Zaefarian, R and Ghauri, P and Tasavori, M (2014) The Entry of Multinational Companies to the Base of the Pyramid. In: International Business and Institutions after the Financial Crisis. Academy of International Business (UKI) Series . Palgrave Macmillan, pp. 39-52. ISBN 9781137367198.



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