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Conserving nature out of fear or knowledge? Using threatening versus connecting messages to generate support for environmental causes

Weinstein, Netta and Rogerson, Michael and Moreton, Joshua and Balmford, Andrew and Bradbury, Richard B (2015) Conserving nature out of fear or knowledge? Using threatening versus connecting messages to generate support for environmental causes. Journal for Nature Conservation, 26. pp. 49-55. DOI https://doi.org/10.1016/j.jnc.2015.04.002



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