Nakata, Hiroyuki (2011) Informative advertising with spillover effects. International Journal of Economic Theory, 7 (4). pp. 373-386. DOI https://doi.org/10.1111/j.1742-7363.2011.00170.x
Nakata, Hiroyuki (2011) Informative advertising with spillover effects. International Journal of Economic Theory, 7 (4). pp. 373-386. DOI https://doi.org/10.1111/j.1742-7363.2011.00170.x
Nakata, Hiroyuki (2011) Informative advertising with spillover effects. International Journal of Economic Theory, 7 (4). pp. 373-386. DOI https://doi.org/10.1111/j.1742-7363.2011.00170.x
Abstract
This paper studies the effects of advertising in a Bertrand duopoly model, which extends Grossman and Shapiro (1984) by introducing the spillover advertising effect on top of the direct advertising effect. It is shown that the spillover effects would make the environment more monopolistic: higher prices and lower demand.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Bertrand duopoly, Informative advertising, Spillover advertising effect |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Social Sciences > Essex Business School |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 24 Nov 2011 09:44 |
| Last Modified: | 05 Dec 2024 11:15 |
| URI: | http://repository.essex.ac.uk/id/eprint/1562 |