Black and White as Valence Cues

<jats:p> Replication efforts involving large samples are recommended in helping to determine the reliability of an effect. This approach was taken for a study from Meier, Robinson, and Clore (2004) , one of the first papers in social cognition guided by conceptual metaphor theory, which reported that evaluations were faster when word valence metaphorically matched (e.g., a word with a negative meaning in black) rather than mismatched (e.g., a word with a negative meaning in white) font color. The present investigation was a direct large-scale replication attempt involving 980 participants who completed an experiment using web-based software and were diverse in terms of race, age, and geographical location. Words with a positive meaning were evaluated faster when font color was white rather than black and words with a negative meaning were evaluated faster when font color was black rather than white, replicating the main results of Meier et al. (2004) . </jats:p>