Fasli, Maria and Hermoso, Ramon and Sbruzzi, Elton and Sena, Vania (2015) Introducing innovation in social networks: A cost-benefit analysis of entry point selection. In: 2015 Third World Conference on Complex Systems (WCCS), 2015-11-23 - 2015-11-25.
Fasli, Maria and Hermoso, Ramon and Sbruzzi, Elton and Sena, Vania (2015) Introducing innovation in social networks: A cost-benefit analysis of entry point selection. In: 2015 Third World Conference on Complex Systems (WCCS), 2015-11-23 - 2015-11-25.
Fasli, Maria and Hermoso, Ramon and Sbruzzi, Elton and Sena, Vania (2015) Introducing innovation in social networks: A cost-benefit analysis of entry point selection. In: 2015 Third World Conference on Complex Systems (WCCS), 2015-11-23 - 2015-11-25.
Abstract
Social networks have been growing and evolving from mere means of communication into the biggest potential global market and access platform to hundreds of millions of customers ever built. However, although companies and organisations can have access to millions of potential customers almost in an instant, being able to identify the best initial entry points for introducing innovation (be it a service or product) is key to aiding its acceptance and enhancing its prospects of further diffusion into the market. In this paper, by using the economic model of return to scale, we investigate a mechanism for identifying these potential best initial entry points for introducing innovation in social networks in terms of its efficiency and a cost-benefits analysis. We present a set of experiments based on two real social network datasets and also a synthetic one that shows the effects of deploying our mechanism.
Item Type: | Conference or Workshop Item (Paper) |
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Additional Information: | Published proceedings: Proceedings of 2015 IEEE World Conference on Complex Systems, WCCS 2015 |
Subjects: | H Social Sciences > HB Economic Theory Q Science > QA Mathematics > QA75 Electronic computers. Computer science Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources |
Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 14 Jun 2016 08:21 |
Last Modified: | 12 Sep 2024 20:40 |
URI: | http://repository.essex.ac.uk/id/eprint/16931 |
Available files
Filename: Paper_IntroductingInnovation.pdf