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IT usage for enhancing trade show performance: evidence from the aviation services

Singh, J and Shukla, P and Kalafatis, SP (2017) IT usage for enhancing trade show performance: evidence from the aviation services. Journal of Business and Industrial Marketing, 32 (3). pp. 398-408. DOI https://doi.org/10.1108/JBIM-11-2014-0245



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