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Product Variety, Customisation and Business Process Performance: A Mixed-Methods Approach to Understanding their Relationships

Lyons, Andrew Charles and Um, Juneho and Sharifi, Hossein (2020) Product Variety, Customisation and Business Process Performance: A Mixed-Methods Approach to Understanding their Relationships. International Journal of Production Economics, 221. p. 107469. DOI https://doi.org/10.1016/j.ijpe.2019.08.004



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Filename: Manuscript_Revised_July2019 (1).pdf

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