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Evaluating push-to-web methodology for mixed-mode surveys using address-based samples

Lynn, P (2020) 'Evaluating push-to-web methodology for mixed-mode surveys using address-based samples.' Survey Research Methods, 14 (1). 19 - 30. ISSN 1864-3361

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Mixed-mode push-to-web surveys are becoming increasingly popular as a means of combining the desirable but conflicting properties of different data collection modes. Specifically, encour-aging as many sample members as possible to participate by web minimises costs, while the use of interviewer-administered modes to follow-up nonrespondents can result in improved response rates. However, push-to-web methodology is still in its infancy. Push-to-web is par-ticularly challenging when only address lists are available as a sampling frame. The article reports the results of a randomised experiment with different ways of handling a) the invitation to all household members at each address, and b) the introduction of the mixed-mode nature of the survey. Furthermore, the push-to-web methods are compared with a traditional face-to-face approach. The experiments are carried out on a national general population sample. Push-to-web is found to be viable though response rates are slightly lower than with face-to-face. Few differences in outcomes are found between the different ways of handling the complexity of the survey context, leading to clear conclusions regarding preferred methods.

Item Type: Article
Divisions: Faculty of Social Sciences > Institute for Social and Economic Research
Depositing User: Elements
Date Deposited: 19 Nov 2019 13:47
Last Modified: 30 Mar 2021 19:15

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