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The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?

Goraya, M Awais Shakir and Zhu, Jing and Akram, Muhammad Shakaib and Shareef, Mahmud Akhter and Malik, Aneela and Bhatti, Zeeshan Ahmed (2022) The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter? Journal of Retailing and Consumer Services, 65 (March). p. 102130. DOI https://doi.org/10.1016/j.jretconser.2020.102130



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Licence: Creative Commons: Attribution-Noncommercial-No Derivative Works 3.0

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