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Self-Concept, Individual Characteristics and Counterfeit Consumption: Evidence from an Emerging Market

Malik, Aneela and Merunka, Dwight and Akram, Muhammad and Barnes, Bradley and Chen, Annie (2020) Self-Concept, Individual Characteristics and Counterfeit Consumption: Evidence from an Emerging Market. Psychology and Marketing, 37 (10). pp. 1378-1395. DOI https://doi.org/10.1002/mar.21386



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