Goette, Lorenz and Tripodi, Egon (2021) Social Influence in Prosocial Behavior: Evidence from a Large-Scale Experiment. Journal of the European Economic Association, 19 (4). pp. 2373-2398. DOI https://doi.org/10.1093/jeea/jvaa054
Goette, Lorenz and Tripodi, Egon (2021) Social Influence in Prosocial Behavior: Evidence from a Large-Scale Experiment. Journal of the European Economic Association, 19 (4). pp. 2373-2398. DOI https://doi.org/10.1093/jeea/jvaa054
Goette, Lorenz and Tripodi, Egon (2021) Social Influence in Prosocial Behavior: Evidence from a Large-Scale Experiment. Journal of the European Economic Association, 19 (4). pp. 2373-2398. DOI https://doi.org/10.1093/jeea/jvaa054
Abstract
We propose a novel experiment that prevents social learning, thus allowing us to disentangle the underlying mechanisms of social influence. Subjects observe their peer’s incentives, but not their behavior. We find evidence of conformity: when individuals believe that incentives make others contribute more, they also increase their contributions. Conformity is driven by individuals who feel socially close to their peer. However, when incentives are not expected to raise their peer’s contributions, participants reduce their own contributions. Our data is consistent with an erosion of norm-adherence when prosocial behavior of the social reference is driven by extrinsic motives, and cannot be explained by incentive inequality or altruistic crowding out. These findings show scope for social influence in settings with limited observability and offer insights into the mediators of conformity.
Item Type: | Article |
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Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Economics, Department of |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 01 Feb 2021 13:22 |
Last Modified: | 07 Aug 2024 19:31 |
URI: | http://repository.essex.ac.uk/id/eprint/29690 |
Available files
Filename: Manuscript.pdf