Expand icon Search icon File icon file Download

Positive and negative switching barriers: promoting hotel customer citizenship behaviour through brand attachment

Lee, Chang-Hun and Kim, Hye-Rhim (2022) Positive and negative switching barriers: promoting hotel customer citizenship behaviour through brand attachment. International Journal of Contemporary Hospitality Management, 34 (11). pp. 4288-4311. DOI https://doi.org/10.1108/ijchm-10-2021-1280



Abstract

Available files

Filename: Lee_2022.pdf

Statistics

Altmetrics

Downloads

downloads and page views since this item was published

View detailed statistics