Antoniou, Alexandros (2022) Swear-vertising: when does the advertising watchdog bark? Communications Law - Journal of Computer, Media and Telecommunications Law, 27 (3). pp. 111-123. (In Press)
Antoniou, Alexandros (2022) Swear-vertising: when does the advertising watchdog bark? Communications Law - Journal of Computer, Media and Telecommunications Law, 27 (3). pp. 111-123. (In Press)
Antoniou, Alexandros (2022) Swear-vertising: when does the advertising watchdog bark? Communications Law - Journal of Computer, Media and Telecommunications Law, 27 (3). pp. 111-123. (In Press)
Abstract
The article examines the extent to which advertisers can expressly use, or use by implication, swear words in their advertising. Reviews the justifications for their use, the UK advertising rules on swearing, and their practical application in formal rulings by the Advertising Standards Authority.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Advertising; Advertising Standards Authority; Marketing; Marketing communications; Offence; Offensive language |
| Divisions: | Faculty of Humanities Faculty of Humanities > Essex Law School |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 12 Oct 2022 12:12 |
| Last Modified: | 07 Dec 2022 13:39 |
| URI: | http://repository.essex.ac.uk/id/eprint/33453 |
Available files
Filename: a.antoniou-comms-law-swear-vertising_AM_uoe_ris.pdf