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Brand management and sustainability: Exploring potential for the transformative power of brands

Golob, Urša and Burghausen, Mario and Kernstock, Joachim and Davies, Mark AP (2022) Brand management and sustainability: Exploring potential for the transformative power of brands. Journal of Brand Management, 29 (6). pp. 513-519. DOI https://doi.org/10.1057/s41262-022-00293-7



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