Asgharian, Ehsan and Tasavori, Misagh and Andersén, Jim (2021) Should Fast-Food Franchisees Pursue Entrepreneurial Orientation? Entrepreneurship Research Journal, 13 (2). pp. 185-220. DOI https://doi.org/10.1515/erj-2019-0377
Asgharian, Ehsan and Tasavori, Misagh and Andersén, Jim (2021) Should Fast-Food Franchisees Pursue Entrepreneurial Orientation? Entrepreneurship Research Journal, 13 (2). pp. 185-220. DOI https://doi.org/10.1515/erj-2019-0377
Asgharian, Ehsan and Tasavori, Misagh and Andersén, Jim (2021) Should Fast-Food Franchisees Pursue Entrepreneurial Orientation? Entrepreneurship Research Journal, 13 (2). pp. 185-220. DOI https://doi.org/10.1515/erj-2019-0377
Abstract
Although it is widely accepted that entrepreneurial orientation (EO) improves firm performance, scholars have advised that particular attention should be paid to the context. In this research, we investigate a less explored context of franchising where business systems and procedures are usually dictated to franchisees by franchisors. Therefore, whether a franchisor should allow franchisees to pursue EO (innovativeness, proactiveness, risk-taking, competitive aggressiveness, and autonomy) is not clear. In the context of franchising, the majority of prior studies have mainly focused on the employment of EO as a unidimensional construct and at the franchisor level. In this research, we take a bottom-up perspective and evaluate the impact of different dimensions of EO on franchisees’ performance. Our analysis of a multi-group of 183 restaurant franchisees located in Sweden and Iran reveals that only the pursuit of proactiveness and competitive aggressiveness improves a franchisee’s performance and other dimensions do not play a significant role in improving performance in this context.
Item Type: | Article |
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Uncontrolled Keywords: | entrepreneurial orientation; franchising; franchisee performance; restaurant industry |
Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 23 Feb 2023 14:11 |
Last Modified: | 16 May 2024 20:43 |
URI: | http://repository.essex.ac.uk/id/eprint/34015 |
Available files
Filename: 10.1515_erj-2019-0377.pdf