Oliveira, Joao and Cadogan, John W and Gnizy, Itzhak and Abdul Talib, Asmat (2023) How Many Eggs in How Many Baskets? National Versus Regional Diversification Strategies and Export Success. Journal of Strategic Marketing, 32 (3). pp. 251-265. DOI https://doi.org/10.1080/0965254X.2023.2182448
Oliveira, Joao and Cadogan, John W and Gnizy, Itzhak and Abdul Talib, Asmat (2023) How Many Eggs in How Many Baskets? National Versus Regional Diversification Strategies and Export Success. Journal of Strategic Marketing, 32 (3). pp. 251-265. DOI https://doi.org/10.1080/0965254X.2023.2182448
Oliveira, Joao and Cadogan, John W and Gnizy, Itzhak and Abdul Talib, Asmat (2023) How Many Eggs in How Many Baskets? National Versus Regional Diversification Strategies and Export Success. Journal of Strategic Marketing, 32 (3). pp. 251-265. DOI https://doi.org/10.1080/0965254X.2023.2182448
Abstract
This study examines whether firms’ export success levels are tied to the extent to which they adopt national diversification strategies (the number of countries they choose to export to) and/or regional diversification strategies (the number of regions they choose to export to) and unpicks the critical contingencies of these linkages. Based on a sample of 225 UK exporters the authors find that firms gain the highest export performance benefits when they simultaneously increase national and regional export diversification. Interestingly, results also show that the links between the extent to which exporters engage in a national diversification strategy and / or a regional diversification strategy are weaker when firms operate in markets that are very high in market dynamism, and that the relationships are stronger when both resource sharing and interfunctional coordination are high.
Item Type: | Article |
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Uncontrolled Keywords: | Internationalization; export; export diversification; export performance; business environment; firm resources; Geographical scope |
Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 15 Mar 2023 15:11 |
Last Modified: | 07 Aug 2024 15:51 |
URI: | http://repository.essex.ac.uk/id/eprint/34896 |
Available files
Filename: How many eggs in how many baskets National versus regional diversification strategies and export success.pdf
Licence: Creative Commons: Attribution-Noncommercial-No Derivative Works 4.0