Xu, Jing Bill and Song, Hanqun and Prayag, Girish (2023) Using authenticity cues to increase repurchase intention in restaurants: Should the focus be on ability or morality? Tourism Management Perspectives, 46. p. 101102. DOI https://doi.org/10.1016/j.tmp.2023.101102
Xu, Jing Bill and Song, Hanqun and Prayag, Girish (2023) Using authenticity cues to increase repurchase intention in restaurants: Should the focus be on ability or morality? Tourism Management Perspectives, 46. p. 101102. DOI https://doi.org/10.1016/j.tmp.2023.101102
Xu, Jing Bill and Song, Hanqun and Prayag, Girish (2023) Using authenticity cues to increase repurchase intention in restaurants: Should the focus be on ability or morality? Tourism Management Perspectives, 46. p. 101102. DOI https://doi.org/10.1016/j.tmp.2023.101102
Abstract
Extant studies on restaurant experiences have prioritised the examination of perceived authenticity often at the expense of other authenticity types, such as moral and existential authenticities. Using signalling theory, this study evaluates a model of authenticity cues to predict consumer repurchase intention. A survey of 424 consumers at time-honoured restaurants in China demonstrated that moral authenticity contributed more to consumers' perceived authenticity and intrapersonal (existential) authenticity than business ability-related authenticities (food, environment, and staff authenticities). Food and moral authenticities had a direct effect on repurchase intention. Theoretical and practical implications are offered.
Item Type: | Article |
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Uncontrolled Keywords: | Authenticity; Perceived authenticity; Moral authenticity; Intrapersonal (existential) authenticity; Repurchase intention |
Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 23 Mar 2023 15:28 |
Last Modified: | 16 May 2024 21:45 |
URI: | http://repository.essex.ac.uk/id/eprint/35227 |
Available files
Filename: Using authenticity cues to increase repurchase intention in restaurants.pdf
Licence: Creative Commons: Attribution-Noncommercial-No Derivative Works 4.0