Burghausen, Mario (2024) Corporate Identity. In: Encyclopedia of Corporate Communication. Edward Elgar, Cheltenham, pp. 74-82. ISBN 978 1 80220 086 7. Official URL: http://doi.org/10.4337/9781802200874.ch12
Burghausen, Mario (2024) Corporate Identity. In: Encyclopedia of Corporate Communication. Edward Elgar, Cheltenham, pp. 74-82. ISBN 978 1 80220 086 7. Official URL: http://doi.org/10.4337/9781802200874.ch12
Burghausen, Mario (2024) Corporate Identity. In: Encyclopedia of Corporate Communication. Edward Elgar, Cheltenham, pp. 74-82. ISBN 978 1 80220 086 7. Official URL: http://doi.org/10.4337/9781802200874.ch12
Abstract
This entry elucidates and defines the concept of Corporate Identity, which is a foundational concept for corporate marketing and communication. It is based on a holistic and multidisciplinary perspective, tracing key conceptual developments and trends. Corporate Identity refers to the identity of the organisation, broadly understood as the manifestation and expression of what the organisation is for itself and others. Thus, it manifests and is expressed through defining traits and characteristics (tangible and intangible) that have a degree of an actual, ascribed and/or perceived temporal and spatial consistency and continuity that are meaningfully comprehended by internal and external stakeholders as definitive traits in a context of other similar and/or different identities.
| Item Type: | Book Section |
|---|---|
| Additional Information: | This is a draft chapter. The final version will be available in Encyclopedia of Corporate Communication edited by Klement Podnar, forthcoming March 2024, Edward Elgar Publishing Ltd https://doi.org/10.4337/9781802200874.ch12 The material cannot be used for any other purpose without further permission of the publisher, and is for private use only. see https://www.e-elgar.com/author-hub/reuse-of-your-work There is an embargo period of six months from the publisher's publication date |
| Uncontrolled Keywords: | corporate identity, identity, identification, communication, design, behaviour, strategy |
| Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School Faculty of Social Sciences > Essex Business School > Management and Marketing |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 06 May 2025 10:53 |
| Last Modified: | 06 May 2025 10:56 |
| URI: | http://repository.essex.ac.uk/id/eprint/35716 |
Available files
Filename: Corporate Identity_Encyclopaedia of Corporate Communcation_Final_Rev_1.pdf