Burghausen, Mario (2024) Corporate Heritage. In: Encyclopedia of Corporate Communication. Edward Elgar, Cheltenham, pp. 89-96. ISBN 978 1 80220 086 7. Official URL: http://doi.org/10.4337/9781802200874.ch14
Burghausen, Mario (2024) Corporate Heritage. In: Encyclopedia of Corporate Communication. Edward Elgar, Cheltenham, pp. 89-96. ISBN 978 1 80220 086 7. Official URL: http://doi.org/10.4337/9781802200874.ch14
Burghausen, Mario (2024) Corporate Heritage. In: Encyclopedia of Corporate Communication. Edward Elgar, Cheltenham, pp. 89-96. ISBN 978 1 80220 086 7. Official URL: http://doi.org/10.4337/9781802200874.ch14
Abstract
This entry explicates the concept of corporate heritage and provides an overview of its main characteristics and purposes as it relates to an important corporate marketing and corporate communication phenomenon. It is informed by the latest conceptual thinking and empirical insights on the area. Corporate heritage refers to all the traits and aspects of an organisation that link its past, present, and future in a meaningful and relevant way. It refers to some aspect of an organisation’s past that is still deemed by current internal and external stakeholders to be relevant and meaningful for contemporary concerns and purposes but is concurrently perceived by them as worth to be maintained and nurtured for future generations. It is the selectively appropriated, (re)interpreted, augmented and valorised past that manifests as corporate heritage in the present.
| Item Type: | Book Section |
|---|---|
| Additional Information: | This is a draft chapter. The final version will be available in Encyclopedia of Corporate Communication edited by Klement Podnar, forthcoming March 2024, Edward Elgar Publishing Ltd http://dx.doi.org/10.4337/9781802200874.000XX (TBC) The material cannot be used for any other purpose without further permission of the publisher, and is for private use only. see https://www.e-elgar.com/author-hub/reuse-of-your-work There is an embargo period of six months from the publisher's publication date |
| Uncontrolled Keywords: | Corporate Heritage, Heritage Brand, Heritage Identity, Heritage Marketing, Heritage Communication |
| Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School Faculty of Social Sciences > Essex Business School > Management and Marketing |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 06 May 2025 10:52 |
| Last Modified: | 06 May 2025 10:52 |
| URI: | http://repository.essex.ac.uk/id/eprint/35717 |
Available files
Filename: Corporate Heritage_Encyclopaedia of Corporate Communcation_Final_Rev_1.pdf