Emmerson, Brendan and Barnes, Cathy and Nath, Prithwiraj (2020) Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract. In: Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC), 2019-07-09 - 2019-07-12, University of Edinburgh Edinburgh, UK.
Emmerson, Brendan and Barnes, Cathy and Nath, Prithwiraj (2020) Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract. In: Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC), 2019-07-09 - 2019-07-12, University of Edinburgh Edinburgh, UK.
Emmerson, Brendan and Barnes, Cathy and Nath, Prithwiraj (2020) Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract. In: Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC), 2019-07-09 - 2019-07-12, University of Edinburgh Edinburgh, UK.
Abstract
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Published proceedings: _not provided_ |
| Divisions: | Faculty of Social Sciences > Essex Business School Faculty of Social Sciences > Essex Business School > Management and Marketing |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 02 Jul 2025 13:57 |
| Last Modified: | 02 Jul 2025 13:58 |
| URI: | http://repository.essex.ac.uk/id/eprint/36237 |