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Online brand community engagement and brand evangelism; the role of age, gender, and membership number

Bhandari, Min Prasad and Bhattarai, Charan and Mulholland, Gary (2023) Online brand community engagement and brand evangelism; the role of age, gender, and membership number. Journal of Product and Brand Management. (In Press)



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Filename: Accepted OBC engagement and brand evangelism.pdf

Embargo Date: 1 January 2100

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