Burton, Jonathan and Couper, Mick and Jackle, Annette (2024) The effects of placement and order on consent to data linkage in a web survey. Journal of Survey Statistics and Methodology. DOI https://doi.org/10.1093/jssam/smae004
Burton, Jonathan and Couper, Mick and Jackle, Annette (2024) The effects of placement and order on consent to data linkage in a web survey. Journal of Survey Statistics and Methodology. DOI https://doi.org/10.1093/jssam/smae004
Burton, Jonathan and Couper, Mick and Jackle, Annette (2024) The effects of placement and order on consent to data linkage in a web survey. Journal of Survey Statistics and Methodology. DOI https://doi.org/10.1093/jssam/smae004
Abstract
We report on an experiment in a supplemental web survey as part of a longitudinal study in the United Kingdom where we ask survey respondents to consent to two forms of data linkage to health records and to consent to be mailed a serology kit. We varied the placement (early, early in context or late in the survey) and order (linkage first or serology first) of the consent requests. We also examine reasons for consent or non-consent. We find that order of the requests does not make much difference, but making the requests early in the survey significantly increases consent rates over asking them after a series of content-related questions (by 3.4 percentage points) or later in the survey (by 7.2 percentage points). This is consistent with previous research showing that early requests for consent in a survey have a positive effect. The main reason chosen for not consenting related to the personal nature of the information requested.
Item Type: | Article |
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Uncontrolled Keywords: | experiment; health data linkage; serology test |
Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Institute for Social and Economic Research |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 08 Mar 2024 15:14 |
Last Modified: | 18 Mar 2024 12:56 |
URI: | http://repository.essex.ac.uk/id/eprint/37401 |
Available files
Filename: JSSAM-2023-090.R1 author accepted version.pdf
Licence: Creative Commons: Attribution 4.0