Gokani, Nikhil (2024) Healthier Food Choices From Consumer Information to Consumer Empowerment in EU Law. Journal of Consumer Policy, 47 (2). pp. 271-296. DOI https://doi.org/10.1007/s10603-024-09563-0
Gokani, Nikhil (2024) Healthier Food Choices From Consumer Information to Consumer Empowerment in EU Law. Journal of Consumer Policy, 47 (2). pp. 271-296. DOI https://doi.org/10.1007/s10603-024-09563-0
Gokani, Nikhil (2024) Healthier Food Choices From Consumer Information to Consumer Empowerment in EU Law. Journal of Consumer Policy, 47 (2). pp. 271-296. DOI https://doi.org/10.1007/s10603-024-09563-0
Abstract
This article evaluates the European Union’s efforts to regulate consumer food information with the aim of enhancing nutrition as part of its broader consumer protection agenda. With nearly a million deaths annually attributed to unhealthy diets, the EU’s New Consumer Agenda, its Farm to Fork Strategy as well as Europe’s Beating Cancer Plan all highlight the objective of empowering consumers to make informed, healthy food choices. This underscores the EU’s longstanding emphasis on regulating information to protect consumers, an approach which is even stronger with nutrition more specifically. This article shows that EU food information law is based on two beliefs. First, consumers are given food information that is sufficient, accurate, non-misleading, clear and easy to understand and they are, therefore, well-informed. Second, well-informed consumers are empowered. This article argues that both of these beliefs are misguided. The current food information rules do not truly inform consumers well; and do not, on their own, empower them to make healthy dietary decisions. Consequently, this article expresses scepticism about the ability of the current rules to promote improved nutrition. In light of the critiques of the current rules, this article offers suggestions for an improved food information paradigm. In addition to rules which would more effectively inform consumers, such a paradigm would acknowledge the limitations of information to empower healthier food choices and therefore give greater weight to more substantive interventions. This would align food law with broader trends in consumer protection law and thereby genuinely promote healthier nutrition.
Item Type: | Article |
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Uncontrolled Keywords: | Consumer; Health; EU; Food; Information; Law |
Divisions: | Faculty of Arts and Humanities Faculty of Arts and Humanities > Essex Law School |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 12 Apr 2024 10:50 |
Last Modified: | 19 Jun 2024 10:05 |
URI: | http://repository.essex.ac.uk/id/eprint/37903 |
Available files
Filename: s10603-024-09563-0.pdf
Licence: Creative Commons: Attribution 4.0