Cheded, Mohammed and Hutton, Martina and Steinfield, Laurel and Bettany, Shona and Burchiellaro, Olimpia and Venkatraman, Rohan (2024) Moving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman. Journal of Consumer Affairs, 58 (1). pp. 209-222. DOI https://doi.org/10.1111/joca.12572
Cheded, Mohammed and Hutton, Martina and Steinfield, Laurel and Bettany, Shona and Burchiellaro, Olimpia and Venkatraman, Rohan (2024) Moving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman. Journal of Consumer Affairs, 58 (1). pp. 209-222. DOI https://doi.org/10.1111/joca.12572
Cheded, Mohammed and Hutton, Martina and Steinfield, Laurel and Bettany, Shona and Burchiellaro, Olimpia and Venkatraman, Rohan (2024) Moving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman. Journal of Consumer Affairs, 58 (1). pp. 209-222. DOI https://doi.org/10.1111/joca.12572
Abstract
This panel discussion explores why marketing and consumer behavior has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panelists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities.
Item Type: | Article |
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Uncontrolled Keywords: | discrimination; emancipation; gender(S); gender/sex/ual diversity; institutional activism; institutional pressures; oppression |
Divisions: | Faculty of Social Sciences > Essex Business School |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 12 Aug 2024 10:54 |
Last Modified: | 12 Aug 2024 10:54 |
URI: | http://repository.essex.ac.uk/id/eprint/38677 |
Available files
Filename: Journal of Consumer Affairs - 2024 - Cheded - Moving gender across between and beyond the binaries In conversation with.pdf
Licence: Creative Commons: Attribution-Noncommercial-No Derivative Works 4.0