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Navigating the Digital Frontier of Marketing: The Intersection of Identity, Consumption, and Market Dynamics in Online Communities

Vieira, Valter Afonso and Dalmoro, Marlon and Aguiar, Edvan Cruz and Ferreira, Marcia Christina (2025) Navigating the Digital Frontier of Marketing: The Intersection of Identity, Consumption, and Market Dynamics in Online Communities. Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD).



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Filename: 0_BAR-2025-0026.pdf

Licence: Creative Commons: Attribution 4.0

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