Scaraboto, Daiane and FERREIRA, Marcia Christina (2022) Origins and Development of Online Communities and their Role in Marketing Research. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 83-99. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n6
Scaraboto, Daiane and FERREIRA, Marcia Christina (2022) Origins and Development of Online Communities and their Role in Marketing Research. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 83-99. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n6
Scaraboto, Daiane and FERREIRA, Marcia Christina (2022) Origins and Development of Online Communities and their Role in Marketing Research. In: The SAGE Handbook of Digital Marketing. Sage Publications Limited, pp. 83-99. ISBN 9781529743791. Official URL: https://doi.org/10.4135/9781529782509.n6
Abstract
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | community development; computer-mediated communication; market research; marketing research |
| Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School Faculty of Social Sciences > Essex Business School > Management and Marketing |
| SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 06 May 2025 11:29 |
| Last Modified: | 06 May 2025 11:29 |
| URI: | http://repository.essex.ac.uk/id/eprint/40797 |
Available files
Filename: Hanlon&Tuten_v1_Styled MS_6 (edited SB 03.01.22).pdf