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Polyethnic market orientation and performance: A fast-moving consumer goods perspective

Poulis, Konstantinos and Poulis, Efthimios (2012) Polyethnic market orientation and performance: A fast-moving consumer goods perspective. Journal of Marketing Management, 28 (5-6). pp. 609-628. DOI https://doi.org/10.1080/0267257x.2011.558380



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Full text not available from this repository. http://dx.doi.org/10.1080/0267257x.2011.558380

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