Items where Author is "Akram, Muhammad S"

Goraya, M Awais Shakir and Kemal, Atika Ahmad and Xu, Mark and Shareef, Mahmud A and Akram, Muhammad S (2025) Leveraging Digital Transformation Strategy and Data-Driven Decision Making to Improve Organisational Performance in a Hostile Environment. Industrial Management and Data Systems. DOI https://doi.org/10.1108/IMDS-10-2024-1039 (In Press)

Pradhan, Debasis and Kuanr, Abhisek and Anupurba Pahi, Sampa and Akram, Muhammad S (2023) Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands. Psychology and Marketing, 40 (1). pp. 27-47. DOI https://doi.org/10.1002/mar.21749

Akram, Muhammad S and Malhotra, Neeru and Goraya, M Awais and Shareef, Mahmud and Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181. p. 121771. DOI https://doi.org/10.1016/j.techfore.2022.121771

Dwivedi, Yogesh K and Shareef, Mahmud A and Akram, Muhammad S and Bhatti, Zeeshan A and Rana, Nripendra P (2022) Examining the effects of enterprise social media on operational and social performance during environmental disruption. Technological Forecasting and Social Change, 175. p. 121364. DOI https://doi.org/10.1016/j.techfore.2021.121364