Expand icon Search icon File icon file Download

Items where Author is "Araujo, L"

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Jacobi, ES and Freund, J and Araujo, L (2015) Is there a gap in the market, and is there a market in the gap? How advertising planning performs markets. Journal of Marketing Management, 31 (1-2). pp. 37-61. DOI https://doi.org/10.1080/0267257X.2014.943675

This list was generated on Fri Oct 11 15:50:16 2024 BST.