Items where Author is "Ashraf, Rohail"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 1.
Khan, Muhammad Asif and Ashraf, Rohail and Malik, Aneela (2019) Do identity-based perceptions lead to brand avoidance? A cross-national investigation. Asia Pacific Journal of Marketing and Logistics, 31 (4). pp. 1095-1117. DOI https://doi.org/10.1108/apjml-12-2017-0332