Items where Author is "Banerjee, Madhumita"

Article

Shukla, Paurav and Banerjee, Madhumita and Singh, Jaywant (2016) Customer commitment to luxury brands: Antecedents and consequences. Journal of Business Research, 69 (1). pp. 323-331. DOI https://doi.org/10.1016/j.jbusres.2015.08.004

Shukla, Paurav and Singh, Jaywant and Banerjee, Madhumita (2015) They are not all same: variations in Asian consumers’ value perceptions of luxury brands. Marketing Letters, 26 (3). pp. 265-278. DOI https://doi.org/10.1007/s11002-015-9358-x

Shukla, Paurav and Banerjee, Madhumita (2014) The direct and interactive effects of store‐level promotions on impulse purchase: Moderating impact of category familiarity and normative influences. Journal of Consumer Behaviour, 13 (4). pp. 242-250. DOI https://doi.org/10.1002/cb.1461