Items where Author is "Cakici, NM"

Article

Cakici, NM and Shukla, P (2017) Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge. International Marketing Review, 34 (3). pp. 354-376. DOI https://doi.org/10.1108/IMR-08-2015-0178