Items where Author is "Cartwright, Severina"
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Article
Cartwright, Severina and Um, Juneho and Davies, Iain (2024) Unlocking Resilience and Performance: The Dynamic Impact of Collaborative Social Media Integration in Operations, Marketing, and Sales. Supply Chain Management, 30 (1). pp. 86-105. DOI https://doi.org/10.1108/SCM-05-2024-0310