Items where Author is "Cheung, Catherine"
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Cheung, Catherine and Song, Hanqun (2025) Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal, framing strategy and tourist attribute. Journal of Vacation Marketing. DOI https://doi.org/10.1177/13567667251385259
Cheung, Catherine and Song, Hanqun (2023) Application of Communication-Persuasion Theory in Destination Marketing in the Post-Pandemic Era. Journal of China Tourism Research, 20 (3). pp. 565-586. DOI https://doi.org/10.1080/19388160.2023.2240487