Items where Author is "Chryssochoidis, George"
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Article
Spais, George and Chryssochoidis, George (2025) Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions. Journal of Marketing Analytics, 13 (2). pp. 263-266. DOI https://doi.org/10.1057/s41270-025-00406-6
Bian, Xuemei and Tantiprapart, Yanisa and Chryssochoidis, George and Wang, Kai-Yu (2022) Counterfeit patronage: human values, counterfeit experience and construal level. Marketing Letters, 33 (4). pp. 645-658. DOI https://doi.org/10.1007/s11002-021-09600-9