Items where Author is "Ding, Qing Shan"
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Song, Hanqun and Ding, Qing Shan and Xu, Jing Bill and Kim, Jonghyeong and Chang, Richard CY (2023) Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory. International Journal of Contemporary Hospitality Management, 35 (7). pp. 2388-2409. DOI https://doi.org/10.1108/ijchm-05-2022-0572