Items where Author is "Emmerson, Brendan"
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Conference or Workshop Item
Emmerson, Brendan and Barnes, Cathy and Nath, Prithwiraj (2020) Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract. In: Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC), 2019-07-09 - 2019-07-12, University of Edinburgh Edinburgh, UK.