Items where Author is "Evanschitzky, Heiner"
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Evanschitzky, Heiner and Malhotra, Neeru and v. Wangenheim, Florian and Lemon, Katherine N (2017) Antecedents of peripheral services cross-buying behavior. Journal of Retailing and Consumer Services, 36. pp. 218-224. DOI https://doi.org/10.1016/j.jretconser.2017.02.006