Items where Author is "Frech, Bernadette"
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Article
Malhotra, Neeru and Frech, Bernadette and Leeflang, Peter and Kim, Young-Ah and Higson, Helen (2023) Understanding how satisfactory service relationships can be mutually beneficial in the higher education context. European Journal of Marketing, 57 (2). pp. 562-598. DOI https://doi.org/10.1108/EJM-05-2021-0345