Items where Author is "Goraya, Muhammad AS"
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Butt, Asad H and Ahmad, Hassan and Goraya, Muhammad AS and Akram, Muhammad Shakaib and Shafique, Muhammad N (2021) Let's play: Me and my AI‐powered avatar as one team. Psychology and Marketing, 38 (6). pp. 1014-1025. DOI https://doi.org/10.1002/mar.21487