Items where Author is "Hannah, David"
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Lee, Linda W and Hannah, David and McCarthy, Ian P (2019) Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees. Journal of Product & Brand Management, 29 (2). pp. 199-208. DOI https://doi.org/10.1108/jpbm-12-2018-2147