Items where Author is "Ifie, Kemefasu"
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Article
Oliveira, Joao and Ifie, Kemefasu and Sykora, Martin and Tsougkou, Eleni and Castro, Vitor and Elayan, Suzanne (2022) The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing. Journal of Business Research, 140. pp. 49-61. DOI https://doi.org/10.1016/j.jbusres.2021.11.063