Items where Author is "Jacobi, Erik S"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 2.
Article
Rohmanue, Abdul and Jacobi, Erik S (2024) The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’. Journal of Brand Management, 31 (2). pp. 126-139. DOI https://doi.org/10.1057/s41262-023-00340-x
Freund, James and Jacobi, Erik S (2016) Mystify me: Coke, terror and the symbolic immortality boost. Marketing Theory, 16 (3). pp. 417-422. DOI https://doi.org/10.1177/1470593115619971