Items where Author is "Khan, Muhammad Asif"
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Bhatti, Zeeshan Ahmed and Arain, Ghulam Ali and Yasin, Hina Mahboob and Khan, Muhammad Asif and Akram, Muhammad Shakaib (2021) The role of integrated offline/online social activity and social identification in Facebook citizenship behaviour formation. Information Technology and People, 34 (5). pp. 1419-1438. DOI https://doi.org/10.1108/itp-04-2020-0190
Hidayat-ur-Rehman, Imdadullah and Akram, Muhammad Shakaib and Malik, Aneela and Mokhtar, Shamsul A and Bhatti, Zeeshan Ahmed and Khan, Muhammad Asif (2020) Exploring the Determinants of Digital Content Adoption By Academics: The Moderating Role of Environmental Concerns and Price Value. SAGE Open, 10 (2). p. 215824402093185. DOI https://doi.org/10.1177/2158244020931856
Khan, Muhammad Asif and Ashraf, Rohail and Malik, Aneela (2019) Do identity-based perceptions lead to brand avoidance? A cross-national investigation. Asia Pacific Journal of Marketing and Logistics, 31 (4). pp. 1095-1117. DOI https://doi.org/10.1108/apjml-12-2017-0332