Items where Author is "Kim, Hye-Rhim"
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Kim, Hye-Rhim and Lee, Chang-Hun (2026) Beyond Vicarious Experience: How Interactive User-Generated Content Shapes Credibility in Generation Z Luxury Consumption. Journal of Promotion Management. pp. 1-17. DOI https://doi.org/10.1080/10496491.2026.2744141
Lee, Chang-Hun and Kim, Hye-Rhim (2022) Positive and negative switching barriers: promoting hotel customer citizenship behaviour through brand attachment. International Journal of Contemporary Hospitality Management, 34 (11). pp. 4288-4311. DOI https://doi.org/10.1108/ijchm-10-2021-1280