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Items where Author is "Kuanr, Abhisek"

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Number of items: 3.

Article

Pradhan, Debasis and Kuanr, Abhisek and Anupurba Pahi, Sampa and Akram, Muhammad S (2022) Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands. Psychology and Marketing, 40 (1). pp. 27-47. DOI https://doi.org/10.1002/mar.21749

Kuanr, Abhisek and Lyngdoh, Teidorlang and Guda, Sridhar and Pradhan, Debasis (2022) Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing. IIM Kozhikode Society & Management Review. p. 227797522211115. DOI https://doi.org/10.1177/22779752221111599

Kuanr, Abhisek and Pradhan, Debasis and Lyngdoh, Teidorlang and Lee, Michael SW (2022) Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance. Psychology and Marketing, 39 (3). pp. 612-633. DOI https://doi.org/10.1002/mar.21606

This list was generated on Tue Feb 7 02:03:19 2023 GMT.