Items where Author is "Lal, Banita"

Article

Akram, Muhammad S and Malhotra, Neeru and Goraya, M Awais and Shareef, Mahmud and Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181. p. 121771. DOI https://doi.org/10.1016/j.techfore.2022.121771